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Better Boards Campaign

A push to instate Community Board guidelines for all Tractor Supply Co. locations

Background Information

Tractor Supply is an active participant in animal welfare efforts. They have partnerships with organizations like Miranda Lambert's MuttNation, host adoption events for local shelters and rescues, and their pet supply store, Petsense, donates significant funds and products through special events. All of this considered, we've identified a system-level misalignment that's quietly working against the efforts of advocates and rescues across the country.

A collection of real-world examples of irresponsible breeder flyers at TSC

Real-world examples of flyers posted at various TSC locations

Most Tractor Supply locations also have community boards, serving as local hubs for flyers, events, and neighborly notice. Unfortunately, this area has also become prime real estate for breeders to post advertisements for their puppies, many of which are bred irresponsibly. How do we know these are irresponsible breeders? They contain red flags such as no health testing proof, inability to meet parents/see living conditions, rushed sales, no contractsmultiple breedsmissing vet records, and suspicious pricing. (To learn more about the difference between a responsible and irresponsible breeder, click here.) While we understand these boards are meant to serve local communities, allowing such flyers can unintentionally contribute to the very overbreeding and animal welfare issues that Tractor Supply actively helps combat. It feels contradictory to see support for adoption and responsible pet ownership alongside postings that promote unregulated breeding practices. Tractor Supply's in-store community boards are intended to support local connection, but without clear, consistent guidelines, some boards are being used to advertise puppies in ways that may raise concerns for animal welfare.

Let's play devil's advocate: Suppose a flyer giving away free puppies was posted by someone who is not an irresponsible breeder. While we'd love to see this person to find a home for each of these puppies, giving them away, unfixed and likely without conducting a background check, those puppies can very easily end up back in the cycle that prompted this community member to post the flyer in the first place. Puppies sold with little oversight often come with hidden costs—parvo, worms, fleas, and serious medical issues families aren’t prepared for. There’s no screening of buyers, no accountability, and no concern for where these dogs end up or how they’re used. We need to stop the leak and unfortunately, that likely means that not all animals find themselves in situations we'd love for them.

In an effort to escalate our concerns, we reached out to MuttNation regarding this misalignment with TSC to which they thanked us for the information.

The Ask

We're requesting that TSC reviews and/or updates its community board policy to restrict or monitor the posting of advertisements related to puppy sales. Even a simple guideline encouraging adoption, spay/neuter, or responsible breeding practices could make a meaningful difference. It won't solve our animal crisis but it can help move the needle and create significant awareness among a key player of the animal welfare industry, moving us one step closer to a cultural transformation.

What This Does

Irresponsible breeders will continue to breed as long as they can find homes for their litters, profit or not. The smaller the pipeline, the more difficult time irresponsible breeders will have finding homes for their puppies, forcing them to discontinue their practices or act with more caution. With no breeding laws in place in Tennessee right now, this is one (seemingly) small gesture that can ignite a transformation.

Click here to learn more about how animal overpopulation impacts our communities.

Our Timeline of Communications with TSC

  • November 18, 2025: Emailed the TSC Board of Directors with our concerns

  • November 20, 2025: Received response from TSC Customer Solutions Team stating they are reviewing existing community board guidelines

  • December 12, 2025: Sent mailed letter to Hal Lawton, TSC President

  • January 15, 2026: Called TSC Store Support Center (the only number we could find); it was requested that we send examples of what we're seeing posted at stores

  • January 19, 2026: Emailed TSC Customer Solutions Team with examples, context, and request to escalate conversation

  • January 22, 2026: Called TSC Store Support Center to follow up; confirmed receipt of our email and we were instructed to wait for next steps as they determine how to escalate

  • February 2, 2026: Called TSC Store Support Center to follow up; Later received an email confirming our emailed concerns (including documentation) was forwarded onto our local District Manager (Columbia, TN), as we need to follow protocol and follow the chain of command.​​​​

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Photo of man selling puppies from a truck in a TSC parking lot in Tennessee

TSC property has also become a go-to place for activity such as public puppy sales

What you can do

Be a part of our letter writing campaign.
Studies show that mailed letters have stronger impact than emails.

Litter of homeless puppies snuggle closely outside

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